Have you ever handed out a stack of business cards, only to find them getting lost in the shuffle? In a world where business cards are exchanged by the dozens, it’s important to make yours stand out from the crowd. One way to do just that is by opting for edge colouring on your business cards. By adding a vibrant edge colour to your cards, you can leave a lasting impression on potential clients and business partners.
What is Edge Colouring?
Edge colouring is a technique where a thin strip of colour is applied to the edges of paper or cardstock. It involves applying a layer of ink or paint to the exposed edges of the business cards, giving them a pop of colour that adds visual interest and enhances their overall look and feel.
Typically, the edge colour is applied using a specialized machine or by hand-dipping the cards into a custom-mixed ink. The result is a clean and professional finish that sets your business cards apart from the rest.
Why Choose Edge Colouring for Your Business Cards?
1. Increased Visibility
In a sea of white and plain business cards, edge colouring helps your cards to stand out. The vibrant strip of colour grabs attention and makes your card memorable. When someone receives your business card and sees the colourful edge, it immediately piques their curiosity and makes them more likely to hold on to it. This increased visibility can make all the difference in ensuring that your card doesn’t get lost in the shuffle.
2. Reinforce Branding
Your business card is an extension of your brand identity. Adding edge colouring to your cards allows you to incorporate your brand colours and maintain consistency across all your marketing materials. By choosing a colour that aligns with your brand, you can reinforce your brand messaging and increase brand recognition.
3. Professional and Unique Look
Edge colouring adds a touch of elegance and sophistication to your business cards. It gives them a premium and high-end finish that stands out from the ordinary. When potential clients or partners receive your professionally designed and edge coloured business card, they perceive you as someone who pays attention to detail and takes their work seriously.
4. Versatile and Customizable
Edge colouring offers a wide range of possibilities when it comes to customizing your business cards. Whether you prefer a bold and vibrant colour or a more subtle and sophisticated shade, there are countless options to choose from. You can even experiment with different colour combinations to create a unique and personalized look that truly reflects your brand.
How to Incorporate Edge Colouring into Your Business Cards
Now that you understand the benefits, you may be wondering how to incorporate edge colouring into your business cards. Here are a few key steps to get you started:
1. Choose the Right Design
First, you’ll need to work with a professional graphic designer or use design software to create a visually appealing business card design. Consider the layout, typography, and overall aesthetics that align with your brand. Keep in mind that edge colouring works best with thicker cardstock, so ensure your chosen design suits this requirement.
2. Select an Eye-catching Colour
Next, choose a colour that complements your brand and adds a captivating element to your business cards. Consider using your brand’s primary or accent colours to maintain consistency and reinforce your brand identity. Take the time to select a hue that not only grabs attention but also suits the mood and nature of your business.
3. Consult with a Professional Print Shop
Once you have your design and colour ready, it’s crucial to consult with a reputable print shop that specializes in edge colouring. They will guide you through the printing process, help you select the right materials, and ensure that your edge colouring is executed to perfection. Professional print shops have the tools and expertise necessary to achieve a flawless finish.
4. Review and Approve the Final Proofs
Before approving the final print run, carefully review and proofread the design and colour selections. Ensure that all elements are aligned properly and that the edge colour is consistent across all cards. By taking the time to review and double-check the proofs, you can avoid any unnecessary reprints or mistakes.
Conclusion
In a competitive business environment, it’s essential to have unique and memorable marketing materials. Adding edge colouring to your business cards can make a world of difference in leaving a lasting impression on potential clients and partners. The vibrant strip of colour not only increases visibility but also reinforces your branding and enhances the overall professional look of your cards.
By following the steps outlined above and working with a trusted print shop, you can make your business cards visually stunning and undoubtedly stand out in a sea of competition. Embrace the power of edge colouring and watch as your business cards become powerful marketing tools that leave a lasting impression.
Sophia is a branding expert who intertwines style and substance in her writing. Her marketing background and love for fashion contribute to her unique take on business card design. When not writing, Sophia explores her creative side through painting and DIY projects.